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Color wheel emotion marketing8/5/2023 ![]() What Is Color Psychology?Ĭolor psychology is the study of how colors affect humans’ decision-making, choices, and behavioral responses. ![]() We’ll also share how you can use color more intentionally for your social media by explaining what various colors mean and more. ![]() This blog post will explain what color psychology is and the role of color in your social media marketing strategy. It gives cues to emotional intent and supports your brand’s narrative and messaging. So, it only makes sense that color plays a vital role in marketing. Yet, at the core of all that (especially for visual-based platforms like Instagram), lies color! You experience color in images and videos, the juxtaposition of different posts, chosen hues in fonts, and other design elements. Instead, we think about pictures, impressions, engagement, calls-to-action (CTAs), content planning, and content creation. When we talk about social media marketing, color psychology certainly isn’t the first thing that comes to mind. Share on Facebook Share on Twitter Pinterest Email
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